Founded in 1982 Bright Ford started life as Ashley Ford, a Ford dealership located on the North Circular Road at Phibsborough. Since then it has gone on to become Ireland’s largest Ford dealer with 4 locations around Dublin:
- Bright Ford Airside
- Bright Ford Phibsborough
- Bright Ford Rialto
- Bright Ford Bray
Now part of the Bright Motor Group the passion and drive that led to the establishment of Ashley Ford has been applied to other franchises with the same ethos:
"The Bright Motor Group is committed to providing our customers with an easy and enjoyable experience, bringing the pleasure back into purchasing a motor vehicle. We’re not here to confuse and make life complicated. By empowering our people to build lifelong customer relationships across all our brands we recognise that when you buy your vehicle you do so with the knowledge that we will be with you for as long as you own that vehicle and ready when you decide to buy again. We are a people business and we pride ourselves on being honest, trustworthy and down to earth. We work hard to form strong bonds, not only with our customers, but also with our communities Our vision is to be Ireland’s most trusted Motor Group and together we’re getting their fast."