Welcome to Bright Phibsborough 

Customer Testimonials


"Super staff to deal with. Don't look anywhere till you talk to Robert for a ford . Done me the best trade again will keep going there as long as we are driving. "
- Anthony R.

"Friendly staff and excellent customer service. Pleasure to do business with"
- Richard T.

"First impressions really good..Dealt with Robert and he came across very pleasant..He explained where we were at in terms of what he needed to do to be as fair ad possible on pricing our vehicle..Hope we really get to do a deal...Get the deal done and 5 stars..Car we looked at was immaculate and that was before Ford Ashley had done anything at all to it..so here's hoping a revisit will have a 5 star rating.....Deal Done...Happy out."
- Fergus B.

"Just bought car off Ashley Motors dealt with Rob. Took his time explaining features on my new car.  Amazing customer care it was a pleasure to deal with him. "
- Kat B.

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"Great Ford garage. Very helpful."
- Dave S.

"Very nice staff especially Mr. Thomas Mathew, and highly recommend to anyone as I had great experience with them. Thanks Shibu."
- Shibu J.

"Great service here. Staff aren't pushy and very helpful. Highly recommended"
- Joe A

"We dealt with the service department to carry out a repair to our Ambulance (Ford Transit). The team were professional to deal with and were knowledgeable. Lee, Alex, Brian and all the service team and mechanics were a pleasure to deal with at all times."
- Irish red Cross Dublin 15 Unit

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Welcome to Bright Ford

Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs. 

Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Phibsborough, Rialto in Dublin & Bray in Wicklow.

New and used Ford cars and vans   

Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Fiesta, Focus, Puma, Mondeo, Kuga, Mustang Mach-e and more!  

You can also explore the full range of Ford commercial vehicles in all of our locations. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.

Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.

Ford Service

We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.