We respect the privacy of every individual who visits our website and any information collected about you will firstly be used to fulfill any service you might request and secondly improve how as a company we serve you. We do this by making appropriate use of the information.
This information will not be disclosed to anyone outside of the Ford Motor Company Group*, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which Ford has arranged services for your benefit. Henry Ford and Son and the Ford Motor Group will use any personal information collected for customer administration including warranty and recall issues and marketing related purposes including customer support and to inform you about new products and services together with statistical analysis. Your data will be treated in accordance with current Data Protection legislation and will only be disclosed to Henry Ford and Son affiliated or associated companies, agencies and dealers for the purpose of marketing and customer administration including customer support. Henry Ford and Son may from time to time use third parties outside the country to process your information for the purposes set out above. If we do make a transfer we will, if appropriate, put a contract in place to ensure your information is protected, if same is not already in existence.
You have the right as an individual to find out what information we hold about you and make corrections if necessary; you also have the right to ask us to not use the information. We will make all practical efforts to respect your wishes. However certain legislation, especially related to safety issues or financial regulation (e.g. when dealing with Ford Credit) might prevent this.
If you have any specific questions that are not covered in the FAQ section please contact us.
- Ford Credit
- Lincoln Mercury
What are the benefits to me of Bright Motor Group collecting my information?
Collecting this information will help us to alert you to new products, special offers, updated information and other new services that Bright Motor Group considers to be of interest to you. Where you have given us your permission we might authorise other companies to contact you directly.
What information might be collected by Ford websites?
At Bright Motor Group we intend to give you as much control as possible over your personal information. In general, you can visit Bright Motor Groupon the web without telling us who you are or revealing any information about yourself. There are times, however, when we may need information from you, such as your name and address. It is our intent to let you know before we collect information from you on the Internet. We will only collect personal information that can be directly associated with you after you have completed an enquiry form. Even before registration we will collect anonymous information about how you have used the website. This is a common standard procedure for any website on the Internet. The information collected does not personally identify you but may be helpful to us for marketing purposes or improving the services we offer. If you choose to give Bright Motor Group personal information via the internet that we may need -- to correspond with you, process an order or provide you with a subscription, for example -- it is our intent to let you know how we will use such information. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect your wishes.
How will Bright Motor Group collect and store this information?
The site can collect information about you in a number of ways; either directly requesting it from you (an enquiry form) or by automatically recording information about your visit to this site. For example we might collect data regarding your journey through the site or record the options that you have chosen to take. Information is stored in a secure environment protected by a combination of physical and technical measures. There is no general public access to this information.
For how long will Bright Motor Group store this information?
Bright Motor Group will store this information in a secure and protected environment for as long as we believe it will better help us to understand how we can serve you, and respect your wishes. In addition legislation might oblige us to store this information for a certain period of time. To understand how you can amend, or update information stored about you then please refer to the appropriate question in this section.
Where will your personal information be stored?
Bright Motor Group may from time to time transfer data including your personal information to Henry Ford and Son affiliated or associated companies within the Ford Motor Group or agencies situated outside Ireland including the US for administrative and centralised processing purposes. Henry Ford and Son is part of the Ford Motor Company Group which is a company based in the United States of America and is listed in the Safe Harbour programme where it has shown it complies to a high level of privacy protection. Henry Ford and Son shall at all times comply with its obligations under the Data Protection legislation.
Why do Ford collect this information?
We need this information to help us improve our services to you; we want to make it easier to tailor our products and services to your particular needs.
Who does this policy apply to?
This policy applies to websites designed for the use of individual consumers; it does not apply to corporate visitors.
At Bright Motor Group, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain, as clearly as possible, what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them – if you decide you want to.
What is a cookie?
Almost every website uses cookie technology. A cookie is a small file that saves Internet settings. It gets downloaded through a browser during the first visit to a website. When you next return to the site using the same device, the browser may check to see if a related cookie is present (i.e. containing the site name) and use the data inside the cookie to send back to the site. This allows sites to recognise that the browser has visited before and, in some cases, vary the content shown to reflect that.
The benefits of cookies
Some cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences, help us to know how you use our sites, and make the content shown more relevant to your interests and needs. None of the cookies used on our websites collect information that personally identifies you.
Controlling and deleting cookies
How do I correct information about myself?
Please contact us to correct information we hold about you.
What about internet and site security?
The Internet is not a secure system and you should always be cautious about the information you disclose whilst online. Personal information collected by Ford sites is stored in secure operating environments that are not available to the public.
What options do I have if I choose to register an enquiry?
If you decide to register, you will be able to select the kind of information you want to receive from us. These offers might be sent to you by email, postal mail, telephone or any other appropriate means.
What happens if I choose not to register an enquiry?
If you choose not to register or provide personal information, you will in most cases still be able to use most of the Ford websites. However, you will not be able to access areas that require submission of an enquiry. Even if you do not register we will sometimes collect anonymous information about how you have used the website. This is information that does not personally identify you but which may be helpful for marketing or improving the services we offer.
If you have any questions or comments about our privacy practices, you can contact us via the page in the main navigation.
Policies updated May 2018