• Martin Sander leads Ford’s new business unit Ford Model e in Europe, effective June 1, 2022
  • Ford Model e will deliver breakthrough electric vehicles and digital services optimised for a connected world and to meet the mobility needs of a modern Europe
  • Sander is also new Chair of the Management Board of Ford-Werke GmbH in Germany

COLOGNE, Germany, June 1, 2022 – Ford is taking the next significant step in its transformation in Europe. Effective June 1, 2022, Martin Sander becomes General Manager, Ford Model e, for Ford in Europe.

Ford Model e, Ford’s new global business unit, was introduced earlier this year as the company accelerated the transformation of its global automotive business. Martin Sander, in his role as General Manager, will lead the delivery of breakthrough electric vehicles, as well as the development of software and connected vehicle technologies and services.

This underscores Ford's commitment to accelerating the electrification of its European product range, achieving zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint of facilities, logistics and suppliers by 2035.

"We will develop iconic, fully electrified and connected vehicles for our customers and create a digital sales experience," said Stuart Rowley, Chair, Ford of Europe and Chief Transformation & Quality Officer, Ford Motor Company. "Martin Sander is a very experienced leader. He and his team will lead and accelerate the implementation of these plans."

Martin Sander has also been appointed Chair of the Management Board of Ford-Werke GmbH in Germany.

Sander will be located in Cologne, headquarters of Ford’s European Model e business unit and Ford of Germany. Ford just recently announced plans to sell nine all-electric vehicles by 2024, and to raise investment in the Cologne Electrification Center to $2 billion. Starting next year, Ford will produce its first volume all-electric passenger vehicle for Europe in Cologne.

Contact Us Ford Media

# # #                          

Editor’s notes: Media and interested parties are invited to follow Martin Sander via Twitter handle @Msander22.



View all the latest Promotions from Bright Ford


View all the latest news from Bright Ford

Welcome to Bright Ford

Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs. 

Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.

New and used Ford cars and vans   

Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more! 

You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.

Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.

Ford Service

We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.