New Ford Focus - Focus on the Details

Introducing the New Ford Focus EcoBoost Mild Hybrid


The New Focus has Arrived!

With a striking new design, and packed with next-gen connectivity, the New Focus experience is better than ever. A new and intuitive 13.2-inch colour touchscreen features sophisticated SYNC 4 technology. Connected navigation and Ford Secure keep you seamlessly connected and let you access high-tech security features.

Enter an electrified world of efficiency and control with the New EcoBoost Mild Hybrid PowerShift-Automatic transmission; the mHEV is purpose-built to make every drive smoother. To improve flexibility, a new wet zone in the Focus Estate lets you keep your wet and dry equipment safely separated.

Choose from the rugged practicality of Ford Focus Active; the deluxe comfort of Titanium; sports-inspired styling of the ST-Line; or the exhilarating all-ouT performance of ST.

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New Ford FOCUS Connected Intelligence

Connected Intelligence

Stay connected to the world around you with new Ford SYNC 4†. Including high-definition 13.2” touchscreen, cloud-connected navigation plus advanced voice control with natural language recognition. The New Focus can wirelessly connect to your smartphone via Android AutoTM / Apple CarPlayTM^ too, making each new journey effortless.


New Focus Ecoboost Hybrid

New Focus Ecoboost Hybrid

The New Focus EcoBoost Mild Hybrid is available with an advanced PowerShift Automatic transmission. The seven-speed automatic dual-clutch transmission* is precision engineered to deliver a more efficient, less demanding drive that compliments the hybrid engine’s electrically boosted performance.



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  • †Not all features are compatible with all phones. Message and data rates may apply. 

    ††Requires phone with active data service and compatible software. SYNC 4 does not control 3rd party products while in use. 3rd Parties are solely responsible for their respective functionality.

    *PowerShift dual-clutch automatic transmission is available as an option on EcoBoost Mild Hybrid powertrains only.




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Welcome to Bright Ford

Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs. 

Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.

New and used Ford cars and vans   

Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more! 

You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.

Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.

Ford Service

We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.