FORD PRO - It’s All About Productivity


FORD Pro™ - It’s All About Productivity

At its heart Ford Pro™ is a one-stop-shop. Behind the scenes, multiple facets are working together to drive everything. 

Our mission is simple. We’re here to make running your commercial vehicles as easy and hassle-free as possible - from finding you the right vehicles, to a host of intelligent fleet management software, vehicle maintenance, and financing services. All seamlessly connected. All helping to increase vehicle uptime and maximise productivity for your business.

Ford Pro™ Vehicles

Whether it’s an all-electric, petrol, diesel, or hybrid model, our experts are on hand to help guide you to the ideal vehicle specification for you. And if you need something a little more bespoke, we can advise you through each step of the vehicle conversion process too.

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  • Ford ProTM Software
  • Ford Pro™ Software

    Ford Pro™ Software is a suite of digital tools built on real-time vehicle data. Each designed to maximise your productivity by delivering connected, always-on commercial vehicle and fleet uptime services.

    By turning live vehicle health and telematics data into actionable information, we’ll help you improve vehicle uptime, safety & security, manage your small, large or electric fleet of vehicles and improve overall productivity.

    Depending on how many vehicles you run, various smartphone apps and software platforms – including Ford Pro Telematics and E-Telematics for Electric Vehicles, Ford Pro Telematics Essentials, and FordPass Pro – let you access a growing range of key productivity and vehicle uptime tools and subscriptions.

    Discover how FordPass Pro or Ford Telematics can benefit your business and keep it on the road.

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  • Ford Pro
  • Ford Pro™ Charging

    Home, depot, and public charging solutions: Ford have it all covered.

    From transition planning, through to infrastructure, to managing charging as an everyday part of your business, we’re here to help with every aspect of electrifying your fleet.

    The Ford Pro™ Charging team can help you identify exactly where and how electrification could help with your business.

    And it’s not just charging, Ford Pro™ can help with central billing, home reimbursement, charging management and other EV-specific solutions to support the transition to an electrified future.

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  • Ford Pro Service
  • Ford Pro™ Service

    We are committed to maximising the uptime of your vehicles, lowering your costs and increasing productivity, all at your convenience.

    Smarter decisions and faster turnrounds through dedicated, data-driven support from our staff and the FORDLiive Centre, which makes managing your connected Ford commercial vehicles as effective as possible.

    Benefit from a suite of specialist capabilities including extended opening hours, same-day inspection, Mobile Service, while-you-wait Express Service and easy-to access online service booking – *Dealer to personalise this list

    Book a Service

  • Ford Pro Finance
  • Ford Pro™ Finance

    Making the right decision about financing your vehicle is as important as getting the right vehicle for the job. At *|Dealer name|*, we have a range of financing solutions to suit your business and a specialist team to support you.

    Ford Pro™ Finance† offers finance solutions, covering vehicles, services, depot charging solutions and hassle-free financial admin. With direct access to flexible lines of credit and simplified solutions, we’ve made leasing or purchasing your work vehicles easier than ever.

    Discover Our Promotions

Important Information

†Ford Pro™ Finance - Automotive financial products and services are provided in association with external finance providers under various brands, including Ford Credit* and Ford Lease**.

Actual products and services may vary due to ongoing product development and market availability and requirements. Ford Pro Finance will provide a financing solution for commercial customers; the availability of specific products, services and launch dates may vary by market.

*Bank of Ireland trading as Ford Credit. The FORD and FORD CREDIT trademarks are owned by Ford Motor Company and its affiliates are used under license. 

**The Ford Lease provider is Merrion Fleet Management Limited trading as Ford Lease. Merrion Fleet Management Limited also trading as ALD Automotive is registered in Ireland No. 317799.


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Welcome to Bright Ford

Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs. 

Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Phibsborough, Rialto in Dublin & Bray in Wicklow.

New and used Ford cars and vans   

Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Fiesta, Focus, Puma, Mondeo, Kuga, Mustang Mach-e and more!  

You can also explore the full range of Ford commercial vehicles in all of our locations. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.

Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.

Ford Service

We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.