About Bright Ford

Bright Ford

Founded in 1982 Bright Ford started life as Ashley Ford, a Ford dealership located on the North Circular Road at Phibsborough. Since then it has gone on to become Ireland’s largest Ford dealer with 4 locations around Dublin:

  • Bright Ford Airside
  • Bright Ford Phibsborough
  • Bright Ford Rialto
  • Bright Ford Bray


Now part of the Bright Motor Group the passion and drive that led to the establishment of Ashley Ford has been applied to other franchises with the same ethos:


"The Bright Motor Group is committed to providing our customers with an easy and enjoyable experience, bringing the pleasure back into purchasing a motor vehicle. We’re not here to confuse and make life complicated. By empowering our people to  build lifelong customer relationships across all our brands we recognise that when you buy your vehicle you do so with the knowledge that we will be with you for as long as you own that vehicle and ready when you decide to buy again. We are a people business and we pride ourselves on being honest, trustworthy and down to earth. We work hard to form strong bonds, not only with our customers, but also with our communities Our vision is to be Ireland’s most trusted Motor Group and together we’re getting their fast."

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Welcome to Bright Ford

Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs. 

Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Phibsborough, Rialto in Dublin & Bray in Wicklow.

New and used Ford cars and vans   

Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Fiesta, Focus, Puma, Mondeo, Kuga, Mustang Mach-e and more!  

You can also explore the full range of Ford commercial vehicles in all of our locations. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.

Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.

Ford Service

We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.



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