2030 ELECTRIFICATION COMMITMENT

By electrifying our entire range, we’re not just imagining what tomorrow will look like, we’re already building it. By 2030 all our passenger vehicles in Europe will be electric, and two-thirds of our commercial vehicles will be either plug-in hybrid or electric. So, whether you need a Ford for work, play, or everything in between, you’ll have the power to choose the right EV for you.





Which Electric Vehicle Is Right For You?

If you’re considering making the switch to an electrified vehicle, then it’s important you understand the differences between them. Click on the icons below to get more information on Mild Hybrid, Hybrid, Plug-in Hybrid and All-Electric Vehicles.


  • 100% Electric. Just charge it up and go. All-Electric cars are powered by electricity alone. This means they have to be charged before you can drive.

    Future Vehicle: Mustang-inspired All-Electric SUV

  • Plug In. Charge up. Improve Efficiency. Plug-in Hybrids have the two sources of power like a Hybrid, but with a larger high voltage battery, enabling you to drive longer distances on All-Electric power.

    All-New Kuga | Transit Custom | Tourneo Custom

  • A seamless blend of conventional and electric power. Hybrid vehicles have two sources of power. They can automatically switch between conventional mode, pure electric mode (for short distances)or use both to power the vehicle as needed.

    Mondeo | All-New Kuga

  • A small-electric motor that helps improve efficiency. Mild Hybrid vehicles have two sources of power that work together – a conventional engine and a battery -driven electric motor. The electric motor does not power the car. It simply assists it.

    All-New Kuga | New Puma | Transit Custom | Tourneo Custom | New Transit | Fiesta | Focus



Help Me Choose


    • What's the difference?

    • What's the difference?
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    • Electric Vehicle Ranger

    • Electric Vehicle Ranger
      X

    • Charging the battery

    • Charging the battery
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  • Drivers’ Insight

    Ford is dedicated to making your change to an All-Electric or Plug-In Hybrid vehicle as simple as possible, which means addressing any concerns that you may have about the process. We asked a variety of our customers how they felt about everything from charging systems to pricing structures so we can demystify the electric and hybrid automotive world.

    Find out more


  • Charging made simple

    Ford is offering a number of practical ways to ensure your Plug-in Hybrid or All-Electric vehicle’s battery is kept charged. Depending on the type of electric car or van you choose, there are a variety of Charging options and solutions we can provide. We want to make Charging your Plug-in hybrid or electric vehicle as easy and painless as possible.

    Discover More


  • Rethink the adventure. All-New Kuga

    We’re bringing a choice of 3 separate hybrid technologies to the All-New Kuga in 2020. The Plug-in Hybrid can switch between petrol or all-electric driving. Or if a plug-in option isn’t right for you, the self-charging EcoBlue Hybrid or full Hybrid options will also be available.

    Discover Ford Kuga


  • Command your space. New Puma.

    Human-centric design, stand-out styling, EcoBoost Hybrid efficiency. New Ford Puma doesn’t seek your attention – with its sophisticated, electrified powertrain: it quietly demands it.

    Discover Ford Puma


  • An icon redefined. All-Electric Mustang Mach-E.

    Up to 600 km§ range on a single charge, with instant torque and more horsepower than you might expect. Set aside any ideas about all-electric vehicles being less fun to drive and get ready to fall in love with driving all over again.

    Experience Mach-E


Explore our Hybrid & Electric vehicle range:

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Imagery and information shown throughout this website may not reflect latest ROI specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the ROI. Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
 [†]This is the recommended retail price for the model shown excludes; optional extras, promotions, delivery and dealer related charges. The above prices do not reflect the Nitrogen Oxide (NOx) Levy effective from 1st January 2020.
 [‡]Based on full charge. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP) applies to AWD model with extended range battery. Actual range varies with conditions such as external elements, driving behaviours, vehicle maintenance, and lithium-ion battery age. Final WLTP figures will be available in 2020.

[§]Based on full charge. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP) applies to AWD model with extended range battery. Actual range varies with conditions such as external elements, driving behaviours, vehicle maintenance, and lithium-ion battery age. 

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Welcome to Bright Ford

Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs. 

Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Phibsborough, Rialto in Dublin & Bray in Wicklow.

New and used Ford cars and vans   

Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Fiesta, Focus, Puma, Mondeo, Kuga, Mustang Mach-e and more!  

You can also explore the full range of Ford commercial vehicles in all of our locations. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.

Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.

Ford Service

We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.



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