Connecting Your Business

Connecting Your Business

Ford Pro™ puts everything you need in one place.

Our mission at Ford Pro™ is simple: to drive productivity and make running your commercial vehicle as easy and hassle-free as possible.

Connectivity is at the heart of Ford Pro and is the driver behind all our products and services.

Embedded modems in our new commercial vehicles extract key data helping you to get the most from your vehicle, without need for additional hardware.

This data then seamlessly integrates into other elements of the ford pro ecosystem, including FordLiive, Ford Pro Telematics and Ford Pro Charging software.

All helping to increase vehicle uptime and maximise productivity for your business.

Find out more about Ford Pro™ here.


What's more, until 31st March 2024, you can finance selected new Ford Commercial Vehicles on Ford Hire Purchase with 5.5% APR*. In addition you may be eligible for up to a €3,000 Upgrade Saving subject to the criteria~. More savings are available on selected models across our CV range.

Our Connecting Your Buisness promotion is available on selected vehicles across the range, including the versatile All-New Transit Custom,the All-Electrified E-Transit,  the Transit Connect and the All-New Ranger Wildtrak.

Find Out More 

Click here for details of our Passenger Vehicle promotion.

Terms and Conditions:



  • ~There is a saving of up to €2,500 on All-New Transit Custom Limited models when ordered and registered by 31st March 2024. There is an additional saving of €500 available to eligible trade in customers: Eligible customers must have owned either (1) a non-Ford Car or non-Ford Commercial Vehicle of any age, or (2) Ford vehicle registered up to and including 31st March 2021. Eligible retail and small business customers only. Terms and conditions apply. Offer available on selected vehicles only. Model shown for illustrative purposes only. At participating Ford Dealers only.

    *Transit Van Leader. Finance Example: Retail Price† €42,067.35. Customer Deposit / Trade In €16,826.94. Finance Amount €25,240.41. 61 monthly payments of €471.60. Total Cost of Credit €3,654.17. Fixed APR 5.5%* (Annual Percentage Rate) as at 13/10/23.

    †Excludes delivery & dealer related charges. Includes SEAI grant of €7,600. Model is shown for illustrative purposes only. *Lending criteria and conditions apply (Over18s only). APR is inclusive of a documentation fee and purchase fee of €63.49 each. To qualify for this Finance Offer, a minimum deposit of 20% is required. Rate quoted is correct as at 13/10/23 and is subject to change. Offer available on selected Ford Transit Models ordered and registered by 31st March 2024 at participating Dealers. This is a Business Hire Purchase agreement provided by Bank of Ireland t/a Ford Credit. Ownership remains with Ford Credit until the final payment is made.

    Warning: You may have to pay charges if you repay early, in full or in part, a fixed rate credit facility.



Imagery and information shown throughout this website may not reflect latest ROI specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the ROI. Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.



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Welcome to Bright Ford

Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs. 

Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.

New and used Ford cars and vans   

Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more! 

You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.

Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.

Ford Service

We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.