Make It Yours
Looking at upgrading or purchasing a new Focus in 2023? Then take a look at our Make It Yours promotion.
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With a striking new design, and packed with next-gen connectivity, the new Focus experience is better than ever.
A new and intuitive 13.2-inch colour touchscreen features sophisticated SYNC 4 technology.
Connected Navigation and Ford Secure keep you seamlessly connected and let you access high-tech security features.
Enter an electrified world of efficiency and control with the new EcoBoost Hybrid PowerShift Automatic transmission.
To improve flexibility, a new wet zone in the Focus Estate lets you keep your wet and dry equipment safely separated.
Choose from the rugged practicality of Ford Focus Active, the deluxe comfort of Titanium, sports-inspired styling of the ST-Line, or the exhilarating all-out performance of ST.
Stay connected to the world around you with new Ford SYNC 4†. Including high-definition 13.2” touchscreen, cloud-connected navigation plus advanced voice control with natural language recognition. The new Focus can wirelessly connect to your smartphone via Android AutoTM / Apple CarPlayTM^ too, making each new journey effortless.
The new Focus EcoBoost Hybrid is available with an advanced PowerShift Automatic transmission. The seven-speed automatic dual-clutch transmission* is precision engineered to deliver a more efficient, less demanding drive that compliments the hybrid engine’s electricallyboosted performance.
Imagery and information shown throughout this website may not reflect latest ROI specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the ROI. Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption (WLTP) and Combined CO2 Emissions (NEDC Equivalent) figures do not include dealer fitted accessories.
This is the recommended total retail price for the model shown including VAT and Vehicle Registration Tax (VRT). Pricing excludes delivery & related charges. Prices correct at time of publishing.
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Phibsborough, Rialto in Dublin & Bray in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Fiesta, Focus, Puma, Mondeo, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in all of our locations. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.